Every business owner knows they need a website, but most people have no idea what all this stuff is or how it works. Or even necessarily why it’s so important. That’s why you need a specialist.
Why is this important?
It’s literally the 21st century. Everyone has a computer in their pocket, called a smart phone. Most people don’t call 411 anymore, they just look online for what they want. And if you’re not online, new customers can’t find you except by walking by your store or looking in the phone book. And most people don’t use the phone book anymore.
I already have a website, why do I need to recreate it every few years?
Customers’ expectations change based on ever-changing technology. Just a few years ago, very few businesses even thought about what their online presence looked like on a phone, a tablet, a “phablet,” etc. Because only a few years ago, there were no tablets, very few phones could do anything useful online, and no one had thought up that horrible word, “Phablet” yet. Oh, the good old days!
But now, every business is expected to be able to be found online, with a website that’s easily navigated using whatever device your customers prefer. For a while, that meant making duplicate versions of the site for different devices, but now the best practice is to make one site that responds to the device it’s viewed on. That’s called “Responsive Web Design.”
And no doubt, in a few years, there’ll be another sea change in the way your customers expect to find you. We all have to keep up with our customer expectations, or we lose them.
So what is the web?
At its most basic, the web is a bunch of computers connected together by telecommunications lines. There are personal and business computers which view the web pages, and large, very fast computers called “servers,” that “serve” the pages to the individual computers that request them.
These requests are made using a URL (Universal Resource Locator), or web address. Our web address/url is www.EvilGeniusCreative.com. When a computer user types that in, a series of computers look up that address, see where the sites servers are located, and route the request to them. That final server, where your web pages are kept, is called the hosting server.
Think of it as a game of Six Degrees of Separation.
Once the hosting server is located, it looks up the page your customer has typed in, and send that data back to their computer. That’s the basics.